My name is Sam, and I like to help people design things.

I've spent most of my life learning how to make products, and I'd like to think I'm getting pretty good at it. I'm the co-founder and CTO of informal.

My superpowers:

  • Engineer whisperer - I speak fluent both engineer and designer, and I'm fluent in getting them to talk to each other
  • I thrive in hardware complexity - the more moving parts (literally), the better
  • I am extremely fast at 3D modeling and can generate concepts as fast as most people can sketch them

Non-starters for me:

  • Software timelines applied to hardware development
  • Products designed to harm people
  • Shellfish

I fundamentally do not understand the appeal of Love Island.

Let's work together →
Sam Holland